The digital marketing landscape is constantly evolving, demanding professionals to stay ahead of the curve. But acquiring these valuable skills can come at a hefty price.
This post delves into the top 10 Free Online Digital Marketing Courses you can utilize in 2024 to elevate your marketing prowess. Whether you’re a complete beginner or looking to refine your existing skillset, these courses offer a comprehensive and budget-friendly approach to digital marketing mastery.
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Table of Contents
Eligibility Criteria
Top 10 Free Online Digital Marketing Courses For Everyone.
Here Are the Top 10 Free Online Digital Marketing Courses
1. Digital Marketing & E-commerce Certificate
Grow With Google provides tools and training sessions to help people learn new skills, advance their careers, or grow their businesses. It specializes in managing digital marketing campaigns, attracting new leads, retaining old customers, and selling products online. They have partnered with over 8,000 organizations, including schools, nonprofits, and libraries, so more people can reach their full potential.
Grow With Google currently offers numerous courses, ranging from the fundamentals of digital marketing to understanding the basics of machine learning. Its courses provide valuable resources like online certification (upon course completion) and coaching sessions. No previous knowledge or experience is required to enroll.
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2.PPC Town Hall by Optmyzr
PPC Town Hall is a video podcast offered by Optmzyr, an advanced PPC management software company. The town hall specializes in PPC topics, and the company CEO and a rotating panel of PPC experts discuss trends, benchmarks, insights, and more. Optmzyr has released 91 video podcasts that are easily accessible on their YouTube and Spotify channels.
The digital marketing topics on the shows vary widely, from PPC tips to building a winning strategy to using AI to analyze PPC campaigns. The expert speakers are from major digital platforms like Google, Microsoft Advertising, and Paid Media Pros.Â
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3. Digital Marketing Strategy
EdinburghX is a MOOC-based free online course that is part of the extensive digital marketing free courses by MOOC.org, an extension of edX.org. The University of Edinburgh developed the course and has over 105 thousand students. It tackles the digital marketing landscape and how digital technologies can grow and scale businesses of all sizes. It also covers how to create innovative content and how to use consumer persona. The two instructors (a lecturer and a teaching assistant) use case studies to demonstrate how digital strategies support business goals.Â
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4. Meta Social Media Management by Coursera
This four-module free digital marketing course focuses on social media marketing. It covers establishing and managing a solid social media presence, managing a content calendar for various social media platforms, creating a brand tone and voice, and measuring social media content performance. For assessment, the course includes four quizzes and four assignments. Finishing the course as part of the Meta SMM Professional Certificate means earning a sharable career certificate from the company.
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5.. Digital Marketing Course
Digital Marketing Certification Course focuses on a human-centered marketing strategy, while HubSpot Academy emphasizes an inbound-first strategy. The 9-lesson course teaches how to optimize websites for humans and search engines. With 37 videos, you can create a solid digital marketing strategy to grow a healthy following for your business. The course is available in five languages: English, French, Japanese, Spanish, and German.
Course Link Click Here
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6. Affiliate Marketing Course for Beginners
This free course—facilitated by an expert affiliate marketer—provides a step-by-step guide on turning affiliate marketing into a full-time income. It covers affiliate marketing 101, how to set up your website to optimize your affiliate work, how to attract the right visitors, and how to choose the right niche. The course has been taken by over 119 thousand students, with an average rating of 4.5 stars.
Course Link Click Here
7. Copywriting For Beginners
This free online course comprises 17 lessons that focus on copywriting. It tackles the difference between copywriting and content writing, ways to understand your audience, and writing headlines that catch attention. It also provides tips for overcoming writer’s block and building trust using visual aids. Over 43 thousand students have attended the course, which has been used in over 280 projects.
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8. Digital Marketing Framework
This course centers around the framework of digital marketing, starting with its evolution to where it stands today. It highlights the new consumer journey, brand purpose, and digital marketing funnel. Completing the course includes a shareable certificate you can share on your professional networks. You also have lifetime access to the course, so you can retake it anytime.
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9.30 Days of SEO: Free SEO Course
This is a vendor-specific free online course. The course itself is free, but you need a Moz Pro paid account to apply any of the learnings. Moz subscribers will primarily benefit from this instructor-led course. However, even those only interested in advancing their SEO skills can learn a lot, starting with effectively strategizing an SEO game plan. The course also tackles keyword research and how doing it right can impact your SEO techniques.
Course Link Click Here
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10. Marketing communications in the digital age
This course utilizes theories and models to explain practical marketing communications skills. It provides examples and case studies of correctly managing communications in the digital world where human nuances are obscured. The course has seven modules, starting with the role of marketing communications and concluding with ethical issues in the field.
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FAQ
1. What are the benefits of taking free online digital marketing courses?
Learn in-demand skills: Gain valuable knowledge and skills in digital marketing, a rapidly growing field with high job demand.
Test the waters: Explore the world of digital marketing before committing to a paid program.
Upskill or refresh knowledge: Enhance your existing digital marketing expertise or stay updated on the latest trends.
Flexible learning: Learn at your own pace and convenience, fitting the coursework into your schedule.
Where can I find these Free online digital marketing courses?
Many reputable platforms offer free online digital marketing courses. The specific courses mentioned in the Top 10 list might not all be free, but the platforms listed (e.g., LinkedIn Learning, Google Digital Garage) offer a wide range of free and paid digital marketing courses.
Are there any certificates offered with these Free online digital marketing courses?
While not all free courses offer certificates, some platforms may provide a completion badge upon finishing the course.
How do I choose the right Free online digital marketing courses for me?
Consider your current digital marketing knowledge and your specific learning goals. Here are some factors to consider:
Your experience level: Choose a course that aligns with your current knowledge base (beginner, intermediate, or advanced).
Focus area: If you have a particular area of interest (SEO, social media, etc.), look for a course that focuses on that topic.
Course format: Some courses offer video lectures, quizzes, downloadable resources, or a combination of these. Choose a format that suits your learning style.
Time commitment: Consider the time commitment required for each course and choose one that fits your schedule.
What topics do these Free online digital marketing courses cover?
The specific topics vary depending on the course, but some common themes include:
Digital Marketing & E-commerce Certificate
2.PPC Town Hall by Optmyzr
3. Digital Marketing Strategy
4. Meta Social Media Management by Coursera
5.. Digital Marketing Course
6. Affiliate Marketing Course for Beginners
7. Copywriting For Beginners
8. Digital Marketing Framework
9.30 Days of SEO: Free SEO Course
10. Marketing communications in the digital age
Who are these Free online digital marketing courses for?
These courses cater to a wide audience, including:
Beginners with no prior digital marketing knowledge
Marketing professionals seeking to refresh their skills
Business owners or entrepreneurs wanting to manage their own digital marketing efforts
Anyone interested in a career in digital marketing
