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Table of Contents
What you’ll learn
- The main idea of Agile marketing
- Values and principles of Agile Marketing
- What is the difference between Agile methodologies and frameworks. Advantages and disadvantages of Agile
- How to create and manage an Agile marketing team
- Scrum framework and Kanban methodology and the guides on how to implement them
- What tools are better to use in Agile marketing
- How to start with the Worksection service. What the interface looks like. How to create the first project and tasks with this tool
- The way to prepare for sprints. Defining goals and objectives. Creation of a marketing backlog and a sprint plan
- How to run sprints. Communication and tracking progress
- How to measure and evaluate the success of marketing sprints. Conducting sprint reviews and retrospectives
- How to close the project and identify whether it was successful or not
Description
- The main idea of Agile marketing
- Values and principles of Agile Marketing
- What is the difference between Agile methodologies and frameworks. Advantages and disadvantages of Agile
- How to create and manage an Agile marketing team
- Scrum framework and Kanban methodology and the guides on how to implement them
- What tools are better to use in Agile marketing
- How to start with the Worksection service. What the interface looks like. How to create the first project and tasks with this tool
- The way to prepare for sprints. Defining goals and objectives. Creation of a marketing backlog and a sprint plan
- How to run sprints. Communication and tracking progress
- How to measure and evaluate the success of marketing sprints. Conducting sprint reviews and retrospectives
- How to close the project and identify whether it was successful or not
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